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The BBA at Apex is a four-year, 120 credit-hour bachelor-level management curriculum of Pokhara University. The curriculum aims to provide you with a very strong foundation in mathematics, economics, and other social sciences during the first two years of the program. It then broadens your understanding of management concepts and issues and of the broader environmental context within which businesses operate.

Gradually, you will learn the key roles and functions of marketing, operations, finance, and human resource management, and about the interaction and integration of these functions towards attaining organisational goals.

The BBA program also offers–through concentration courses–opportunities to deepen your knowledge and sharpen your skills in your areas of particular interest. It helps you attain a very sound foundation in a particular field that will ultimately be instrumental in shaping your further studies and career options.

You can concentrate in any one of the following areas:

  1. Marketing
  2. Finance
  3. Accounting
  4. Human Resource Management
  5. Small Business and Entrepreneurship

In addition to the concentration courses, you are required to complete two more courses (6 credits) from the list of non-business electives. These elective courses aim to broaden your knowledge in areas other than business.

The BBA program not only broadens and deepens your understanding and knowledge of business, management, and the overall business environment, it also strengthens your communication, interpersonal, leadership, and IT skills, through various practical undertakings.

You are also required to complete an internship program (3 credits) and a Project Work (3 credits) to be a BBA graduate. The internship program aims to develop your understanding of how real-life organisations function, and it enhances your skills around applying the concepts and knowledge learned in the classroom in real-life situations. The project involves fieldwork and the empirical analysis of data and findings from the field. Students must follow the prescribed formats to prepare their project reports. Besides this, students also need to complete a six-to-eight-week internship at a business organisation.


The concentration courses will help you to develop specialised and focused skills in the areas of your choice. Students are required to select four courses from the different courses offered by the university.


  • 4 years; 120 credit hours
  • Industrial and field visits
  • Undergraduate research projects
  • Two non-credit courses (Digital Marketing & Media Analytics)
  • Workshops on accounting system development, product branding, and business operations


  • Minimum 12 years of formal schooling
  • CGPA of 1.8 (on a 4.0 point scale) or 45 percent grades (minimum Grade ‘D’ on individual subjects) in any +2 stream 


  • Computer-based test (Gade 9 & 10 General Math and English | 1.5 hrs)
  • Essay writing (Handwritten | 30 mins)
  • In-person interview