BBA Concentration

The concentration courses will help you to develop specialized and focused skills in the areas of your choice. Students are required to select four courses from any on of the following concentration areas offered by the University.

Course code Marketing Credits
MKT 443 Sales Management 3 credits
MKT 441 Consumer Behaviour 3 credits
MKT 442 Advertising and sales Promotion 3 credits
MKT 445 Services Marketing 3 credits
MKT 444 Retail Marketing 3 credits
MKT 446 Foreign Trade Management 3 credits
Course code Finance Credits
FIN 431 Corporate Finance 3 credits
FIN 432 Microfinance 3 credits
FIN 433 Investment Management 3 credits
FIN 434 Bank Operations and Management 3 credits
FIN 435 Risk Management and Insurance 3 credits
FIN 436 Fundamentals of Financial Derivatives 3 credits
FIN 437 Financial Institutions and Markets 3 credits
Course code Accounting Credits
ACC 423 Advanced Management Accounting 3 credits
ACC 424 Accounting Information System 3 credits
ACC 422 Auditing 3 credits
ACC 421 Taxation 3 credits
ACC 425 Accounting Reports and Financial Statement Analysis 3 credits
ACC 426 Special Topics in Accounting 3 credits
Course code Human Resource Credits
HRM 451 Labour-Management Relations 3 credits
HRM 452 Contemporary Issues in HRM 3 credits
HRM 453 Compensation and Benefits Management 3 credits
HRM 454 Negotiation and Conflict Management 3 credits
HRM 455 Performance Appraisal 3 credits
HRM 456 Human Resource Development 3 credits
Course code Small Business and Entrepreneurship Credits
SBE 461 Small Business Entrepreneurship 3 credits
SBE 462 Small Business Finance 3 credits
SBE 463 Rural Marketing 3 credits
SBE 464 Retail Management 3 credits
SBE 465 Social Entrepreneurship 3 credits
SBE 466 Venture Ideas and Models 3 credits